Chopard began in 1860 in the small village of Sonvilier, Switzerland. Here Louis-Ulysse Chopard, a talented young craftsman established his workshop. By virtue of their precision and reliability, his watches quickly gained a solid reputation among enthusiasts and found buyers as far afield as Eastern Europe, Russia and Scandinavia. In 1963, Karl Scheufele acquired the company and under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state-of-the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-end watch and jewellery industry.